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CapitaLand Merchant Onboarding Redesign

Role

UX Designer, UI Designer

Context

Redesigning a B2B onboarding journey to reduce cognitive load, improve clarity, and build trust for non-technical users.

Project Overview

Streamlined the onboarding experience for CapitaLand’s B2B merchant platform by redesigning login, registration, and multi-step forms to reduce confusion, improve progress clarity, and align with the brand’s design system.

Project Background

CapitaLand’s merchant platform enables third-party business partners to register and manage commercial services. However, the onboarding process was overly fragmented, lacked visual clarity, and did not reflect the brand’s professionalism. Non-technical users often dropped off during registration or were unsure about the next steps.

Project Goal

Redesign the entire onboarding journey for merchants to make the experience more accessible, guided, and aligned with CapitaLand’s brand tone.

Registration Page

Re-grouped input fields with contextual hints for non-technical users

Registration Page

Registration Page

Login Page

Visually simplified layout, added brand framing and CTA clarity

Homepage

Redesigned homepage improves visual clarity, clearly separates user entry points, simplifies the application process, and highlights product features in a clean, user-friendly layout.

Homepage

Homepage

Application Flow Pages

Designed a progressive form experience with “Save & Next” logic and progress tracking

Application Flow Pages

Application Flow Pages

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